Popeyes, the popular fast food chicken chain, has partnered with the luxury condiment brand Truff to launch a new spicy chicken sandwich – the Spicy Truff Chicken Sandwich. This sandwich combines Popeyes’ iconic fried chicken with Truff’s signature Spicy Mayo to create a one-of-a-kind taste experience. But what exactly is Truff and how does it elevate this chicken sandwich?
Truff is a luxury brand that makes various condiments like hot sauce, pasta sauce, mayonnaise, and cooking oils that are infused with real black truffle Founded in 2017, Truff gained popularity on social media for its high quality truffle-infused products that could elevate everyday foods into gourmet experiences.
The signature product that Truff is using in its collaboration with Popeyes is the Spicy Mayo. This condiment combines creamy mayonnaise with red jalapeno peppers and real black winter truffle. The result is a rich spicy and umami flavor that adds a touch of luxury and sophistication to anything it’s paired with.
Why Truff at Popeyes?
At first glance, combining a fast food chain known for its fried chicken with a fancy truffle brand seems like an odd partnership. But both companies have disrupted their respective industries, so they wanted to challenge perceptions by bringing high end ingredients to fast casual dining.
As Sami Siddiqui, President of Popeyes, explained, “Both Popeyes and TRUFF have reimagined our industries, and now we are coming together to challenge the status quo on the concept of ‘fancy food’ but for everyday.”
Jeff Klein, CMO of Popeyes, also noted that their chicken sandwich already uses cooking techniques found at fine dining restaurants. So elevating it further with truffle mayo allows Popeyes to embrace some lavishness and lean into the idea of making fanciness accessible.
Introducing the Spicy Truff Chicken Sandwich
The Spicy Truff Chicken Sandwich takes Popeyes’ famous fried chicken sandwich and adds a touch of luxury with Truff’s Spicy Mayo. Each sandwich contains:
- A piece of whole, boneless chicken breast that is hand battered and breaded with Popeyes’ signature spices
- Brioche bun
- Barrel-cured pickles
- Spicy Truff Mayo featuring black winter truffle and red jalapeno
With each bite, you get the crispy crunch of Popeyes’ fried chicken combined with the subtle heat from the red jalapenos and earthy, umami flavors from the truffle. It’s a perfect blend of Popeyes’ traditional flavors with Truff’s gourmet twist.
Truff’s Full Menu at Popeyes
In addition to the signature Spicy Truff Chicken Sandwich, Popeyes and Truff collaborated to create an entire truffle-infused menu of Popeyes favorites that can be ordered in restaurants or online:
- Spicy Truff Chicken Sandwich – Popeyes chicken sandwich with truffle spicy mayo
- Truff Mac and Cheese – Popeyes mac and cheese topped with truffle spicy mayo
- Truff Fries – Popeyes fries seasoned with truffle salt and truffle oil, served with truffle spicy mayo
- Truff Tenders – Popeyes chicken tenders seasoned with truffle salt and spices, served with truffle spicy mayo
- Truff Nuggets – Popeyes chicken nuggets seasoned with truffle salt and spices, served with truffle spicy mayo
There’s also a “Build Your Own Truff” menu that allows adding a side of the Spicy Truff Mayo to any Popeyes menu item.
Why Try the Spicy Truff Chicken Sandwich?
If you’re a fan of Popeyes chicken and interested in a touch of culinary sophistication, the Spicy Truff Chicken Sandwich offers some unique advantages:
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Novel flavor combination – Fried chicken and truffle is an unexpected pairing that really works. The truffle mayo adds richness.
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Accessible luxury – For under $6, you can experience truffle, a fancy gourmet ingredient rarely found in fast food.
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Limited time offering – The sandwich is only available for a limited time as part of the Popeyes and Truff partnership.
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Spicy but not too hot – Even people who don’t love very spicy food can handle the mild jalapeno kick.
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Enhanced fried chicken sandwich – Truff mayo takes the chicken sandwich to the next level.
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Truffle-infused menu – You can also try truffle twists on other Popeyes favorites like nuggets and fries.
For fried chicken aficionados looking for a bit of elevated flavor, the Popeyes and Truff collaboration is a great way to experience gourmet truffle at fast food prices. The Spicy Truff Chicken Sandwich allows anyone to get a taste of luxury.
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Popeyes president Sami Siddiqui said: “Both Popeyes and TRUFF have reimagined our industries, and now we are coming together to challenge the status quo on the concept of ‘fancy food,’ but for every day.
“‘We Don’t Make Sense, We Make Chicken’ is the ethos behind Popeyes culinary innovation and this collaboration is no exception.
“It initially might not make sense to a food connoisseur to crave truffle on a fast-food chicken sandwich, but Popeyes food defies all logic with its homemade traditions and vibrant flavours.”
The new spicy sandwich will be available for purchase across all participating Popeyes restaurants in the country for a limited time.
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TRUFF co-founder and co-CEO Nick Ajluni said: “When we first started TRUFF, my Co-Founder [Nick Guillen] and I would take our truffle-infused products to fast food joints and shave real black truffles on their menu items, followed by a drizzle of TRUFF. In response, TRUFF became a phenomenon online.
“That origin story comes full circle as we announce our partnership with Popeyes, a brand that has set the tone for what’s trending in the QSR space over the past few years.
“We are pleased to work with Popeyes to redefine “fast-food” and offer an experience where an elevated product like TRUFF mixes seamlessly with the Popeyes Chicken Sandwich.”
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NEW TRUFF Chicken Sandwich at Popeyes – Review
FAQ
What is Popeyes Truff?
The sandwich features Popeyes’ original chicken sandwich topped with Truff’s Spicy Mayo, which includes red jalapeno, mayo and black winter truffle.
What is truff sauce?
TRUFF’s Signature Hot Sauce is the pinnacle of heat experience with an intricate blend of ripe red chili peppers, real black truffle, agave nectar, and savory spice.
What flavors of chicken does Popeyes have?
The boneless wings come in Classic, Honey Lemon Pepper, Signature Hot, Honey BBQ, Sweet ‘N Spicy, and Roasted Garlic Parmesan flavors.
What is the spiciest chicken sandwich at Popeyes?
Popeyes tops its Ghost Pepper Chicken Sandwich with a “scary spicy” mayo-based sauce made with ghost peppers. It is as spicy as they say?