As a fast food fan, I was disappointed when KFC’s delicious popcorn chicken suddenly vanished from menus. This bite-sized, crispy, breadcrumb-coated treat had been a staple for years, making its abrupt absence quite noticeable. Curious and a bit heartbroken, I decided to investigate the mysterious behind-the-scenes story of this cult-favorite menu item.
A Sudden, Unexplained Disappearance
One day I went to my local KFC and discovered the popcorn chicken combo was just…gone. No sign of it anywhere on those glowing menu boards. I asked the cashier what happened, and they didn’t seem to have an answer. I searched online to see if others were as confused as I was and sure enough, lots of disappointed customers were asking What happened to the popcorn chicken?
KFC offered no explanation about the removal. Social media channels simply indicated it was no longer available. As someone who faithfully ordered popcorn chicken for years its sudden disappearance left me feeling betrayed. Had KFC realized the error of its ways and brought back this staple permanently, perhaps all could have been forgiven. But that’s not what happened next…
The Sporadic Reappearance as a Limited Time Offer
After what felt like an eternity of popcorn chicken drought I nearly leapt out of my seat when I saw those beautiful little fried nuggets reappear gloriously on KFC’s menu. However, the excitement was short-lived when I realized its comeback was only for a limited time.
Over the next few years, popcorn chicken played this maddening game of peek-a-boo, briefly materializing on menus to dazzle us before vanishing again into the void. KFC offered no explanation, simply marketing it through the familiar advertisement tropes of “back by popular demand” and “for a limited time only!”
This strategic bait-and-switch tactic left me resentful. The taste of popcorn chicken had me hooked, and KFC knew it. By making it available only occasionally, the company manufactured a feeling of scarcity and urgency, likely in an effort to drive up sales. As much as I wanted to resist, I found myself craving those crispy morsels each time they reappeared.
Experiencing the Regional Inconsistency
The sporadic availability of popcorn chicken became even more confusing when I realized it wasn’t completely gone from all restaurants. Although my local KFCs acted as if it never existed, I started noticing some outlets still carried it, even keeping it as part of their regular menu.
Clearly, KFC was opting to remove popcorn chicken from certain markets while retaining it in others. There appeared to be no systematic logic behind which regions were favored with continued popcorn chicken access. Its presence seemed inconsistent and arbitrary.
This only added to the feeling of unfairness and mystery surrounding the decision. If popcorn chicken could still be found at some KFC locations, why not make it universally available? Alas, KFC wasn’t accepting questions.
Examining the Business Strategy Behind the Madness
Since KFC wasn’t providing any clues, I decided to dig deeper and examine the potential business strategy driving this popcorn chicken rollercoaster. After researching tactics commonly used in the fast food industry, a few likely explanations emerged.
First, it’s possible KFC wanted to simplify operations and minimize costs. Popcorn chicken requires labor-intensive breading and frying processes. Its removal may have increased efficiency in the kitchen. However, if cost savings was the only goal, why keep popcorn chicken at certain locations?
Next, it seems obvious KFC intentionally uses limited-time marketing to create a sense of urgency and excitement around popcorn chicken’s return, hoping to drive profit. This approach allows them to enjoy the sales spike associated with ‘hot’ featured items while retaining a streamlined permanent menu.
Finally, the regional variations suggest KFC tests popcorn chicken in select markets and bases broader decisions on those results. The sporadic nature of its availability hints that popcorn chicken’s long-term fate remains undecided. KFC likely continues evaluating its performance, trying to determine if a permanent comeback is warranted.
Reflecting on the Future of This Beloved Menu Item
As a longtime popcorn chicken enthusiast, I hold out hope that KFC will opt to return it to menus universally and permanently. However, the company shows no signs of abandoning the maddening limited-time strategy anytime soon.
I may never fully understand the rationale behind popcorn chicken’s ever-changing availability. But I’ll be first in line to order it whenever it magically reappears near me. Here’s hoping the fast food gods eventually take mercy and give us back our crunchy, bite-sized prize on a permanent basis. A popcorn chicken lover can dream!
Business Insider tells the innovative stories you want to know
She did not name any new items, but the fast food chain rolled out some new items in recent weeks. On February 6, KFC announced it would add Kentucky Fried Chicken Wraps to the menu nationwide.
According to a press release from the chain, the wraps were mentioned more than 42,000 times on social media following a test run in Atlanta.
“Wraps fans have been begging for fried chicken wraps to return, and were answering the call with our new finger lickin good KFC Wraps,” said US chief marketing officer Nick Chavez. “Two KFC Wraps for $5 is a steal. Whether you crave a Classic Chicken Wrap or are looking to turn up the heat with Spicy Slaw, weve got you covered.”
Still, for some on social media, it will take time to adjust to the reduced menu.
“Why not drop the unpopular items and keep the popular ones?” one person tweeted.
“No popcorn chicken? So whats that mean for the famous bowl?!” another chimed in.
KFC Popcorn Chicken – The Icon Is Back
FAQ
Did they get rid of popcorn chicken at KFC?
Popcorn chicken has been discontinued due to low or no production of the product. Hopefully it’s not permanent.
Does KFC still have popcorn?
In 2020, KFC simplified its menu to get back to the core of fried chicken, sandwiches, and tenders. The smaller menu meant a lot of fan favorites were axed—including the OG Famous Bowl, which was made with popcorn chicken.
Where can I buy KFC popcorn chicken?
THIS PRODUCT IS AVAILABLE AT. YOUR LOCAL KFC AND FOR DELIVERY.
Why not order ahead for pickup in restaurant or order delivery and we’ll bring finger lickin’ chicken to you.
What KFC items are being discontinued?
- Kentucky Roast Beef (1968-1970)
- Little Bucket Parfaits (1969-2012)
- Country Style Barbecue Ribs (1975-1982)
- Kentucky Nuggets (1981-2004)
- Country Fried Steak (1984-1988)
- Chicken Littles Original (1986-1989)
- Hot Wings (1990-2019)
- Popcorn Chicken (1992-2023)