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Every Subway restaurant now has new deli meat slicers that help them make the best sandwiches they’ve ever made.
MIAMI (July 5, 2023) — Subway announces the arrival of freshly sliced meats in U. S. restaurants—the brand’s most recent and biggest change since 2021, when it started working to improve every part of the guest experience, starting with a better menu.
To show off its freshly sliced meats, Subway announced a big addition to its Subway Series menu: a new category called Deli Heroes, which is made up of the best deli subs. These authentic, deli-style sandwiches, ordered by name and number, will satisfy the strongest deli cravings.
Over the past two years, we’ve reorganized our huge pantry of ingredients and introduced chef-crafted signature sandwiches as a whole new way to do things at Subway. “Our guests loved these big changes, and they led to record-breaking sales,” said Trevor Haynes, President of Subway North America. “This year’s changes are even bigger and more transformational. The fresh meats are the most important change yet because they make the sandwiches better for our customers and raise the bar even higher for the brand that defined fresh. America will know the difference and be able to see how far we have come on our journey. ”.
The Story Behind The Slicer
Subway spent over two years preparing for the debut of freshly sliced meats in its U. S. restaurants. It was one of the most difficult changes the company has ever made. They had to reorganize their supply chain and put a deli meat slicer in 20,000 Subway restaurants, with one being put in every five minutes for nine months. The company also spent more than $80 million on deli meat slicers and gave them to all of its U.S. S. franchisees. These changes, such as adding a new category to the Subway Series menu, were based on feedback from customers.
The Ultimate Deli Sub
Subway’s culinary team spent over a year crafting classic deli-style sandwiches that also highlight its new slicer. The Titan Turkey and Grand Slam Ham have 33% more meat than regular subs, and the Beast has a half-pound of meat. All Deli Heroes are served on freshly baked bread from Subway with double cheese and the best mix of sauces and vegetables. Every day, Subway slices the bread fresh in their restaurants. The delectable lineup of new Deli Heroes includes:
- Titan Turkey (#15): Turkey, double provolone cheese, lettuce, tomatoes, red onions, and mayonnaise. Served on Artisan Italian bread.
- Grand Slam Ham (#99): Ham, double provolone, lettuce, tomatoes, red onions, and mayonnaise. Served on Artisan Italian bread.
- Garlic Roast Beef (#17): Roast Beef, double provolone cheese, lettuce, tomatoes, red onions, and Roasted Garlic Aioli. Served on Artisan Italian bread.
- The Beast (#30): Pepperoni, salami, turkey, ham, roast beef, double provolone cheese, lettuce, tomatoes, red onions, mayonnaise, and MVP Vinaigrette. Served on Artisan Italian bread.
Subway’s Largest Sampling Event
To help people in the U.S. taste the difference, Subway is testing its new slicers by giving away up to a million free six-inch Deli Heroes subs at restaurants across the country on Tuesday, July 11, from 10 a.m. to noon. m. and noon local time. **.
Subway’s transformation of its in-restaurant and online guest experience continues alongside its menu and equipment updates. The company has given more than 10,000 restaurants in North America a new look and feel, and it is still adding to its digital experience to make it easier and faster to order online.
For more information and to learn more about Subway’s transformation journey, please visit newsroom.subway.com.
About Subway® Restaurants: As one of the biggest quick-service restaurant chains in the world, Subway serves millions of people every day across more than 100 countries and territories in nearly 37,000 restaurants menu items made to order. Subway restaurants are owned and run by franchisees, which is a network of thousands of hardworking entrepreneurs and small business owners who want to give customers the best experience possible in their own towns.
*Freshly sliced meats vary by restaurant.
**At participating restaurants the first 50 consumers to ask will receive a free 6” Deli Heroes sub. 1 per person. While supplies last. Add-ons addt’l. No substitutions. No addt’l discounts/coupons applied. In-restaurant only.
For more Subway News visit: newsroom.subway.com
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Subway Training – Turkey and Ham Sandwich (new thin slice)
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