People all over Britain have loved Walkers beef and onion crisps for a long time. By putting tasty flavored powders on top of regular potato crisps, they made a savory snack that was hard to stop eating.
People have been having trouble finding this flavor in stores lately, though, which has led to rumors that it may have been taken off the market. But has Walkers really axed their popular beef and onion crisps? Let’s investigate.
Online Chatter Sparks Concerns
Around the middle of 2022, fans of crisp started talking about not being able to find Walkers beef and onion on social media.
On Twitter, one user asked Walkers directly “Have you discontinued salt and vinegar quavers? I can’t find them anywhere.”
Disappointingly, Walkers confirmed the flavor’s demise by replying: “We’re sorry to break it to you Linda, but we’re not making this flavour anymore.”
Other flavors like prawn cocktail, cheese and onion, and ready salted remain unchanged. But it seemed the beef and onion crisps were gone.
Walkers Confirms the News
After online speculation mounted, Walkers soon provided confirmation about beef and onion crisps to a leading British newspaper.
A company spokesperson announced: “We’re sorry to say Beef & Onion was discontinued last year. Devastated….. why?,” one fan replied, but no justification was given for axing this popular flavor.
The move left many fans of the crisps distraught and questioning why Walkers would get rid of this classic flavor without any warning
When Were They First Introduced?
Walkers beef and onion crisps had been available for decades in the UK. Long considered a standard crisp flavor, they were on shelves through the 80s, 90s and 2000s.
Some shoppers reported falling in love with the crisps as children and still enjoying them regularly right up until recently Their abrupt disappearance left a beef and onion-shaped hole in the hearts and crisp collections of many
Limited Recent Availability
It seems the flavor’s demise actually began as early as 2021, although shortages came and went over the last year or so.
Some eagle-eyed snackers noticed the flavor was missing from shops last summer. And Walkers customer service agents confirmed to multiple Twitter users that beef and onion crisps were no longer being produced.
However, the news did not gain wider attention until the brand’s official confirmation in late 2022 of its permanent discontinuation.
Why Were They Axed?
Walkers did not give an official reason for ceasing production of beef and onion crisps.
However, large companies make decisions like this based on sales figures and profits. It is likely that demand for this flavor was declining amongst contemporary crisp lovers.
With shoppers spoiled for choice with crisps today, classic flavors can lose their appeal. Perhaps younger generations did not acquire the same taste for beef and onion as previous decades had.
Could They Still Make a Comeback?
Some loyal fans of Walkers beef and onion crisps have not given up hope of their return. And they could still potentially make a comeback.
Walkers has resurrected discontinued flavors before based on consumer feedback, like prawn cocktail. If enough customers make it known that they would purchase the crisps, it could spur production.
People who want to enjoy that nostalgic beefy onion taste again can try contacting Walkers customer service to request they reintroduce the flavor. While no guarantees, if demand is there, the crisps could certainly return triumphantly to stores once more.
Other Discontinued Walkers Crisps Flavors
Beef and onion is not the only flavor to have disappeared from the Walkers range over the years. They have tested numerous experimental and limited edition flavors, many of which lasted barely a blink.
Some of the other discontinued Walkers crisp flavors over the decades include:
- Bacon & Tomato Ketchup
- Sweet Chilli Chicken
- Cajun Squirrel
- Hog Roast
- Fish & Chips
- Lamb & Mint
- Builder’s Breakfast
- Hot Dog with Tomato Ketchup
- Roast Turkey with Paxo Sage & Onion Stuffing
The list goes on and on. While sad for crisp purists, constant innovation is part of what has kept the Walkers brand going strong.
The Joy of Beef and Onion Crisps
For those who grew up munching on Walkers beef and onion crisps, their tangy, savory taste will remain a fond childhood memory. The combination of minced dried beef, onion powder, and other secret seasonings created an unmistakable flavor.
While some may say it is just another discontinued crisp flavor, for loyal fans it feels like the loss of a beloved product that brought simple joy. Hopefully this magic formula can be recreated again one day in the future.
The Takeaway
Walkers beef and onion crisps do seem to officially have been discontinued for the time being after gradually vanishing from shelves over the last couple years. exactly why they were cut remains a mystery. Fans of this snack may have to switch to other beef or onion flavored crisps. But with enough consumer interest, we could perhaps see the return of this fondly remembered flavor. What do you think? Should Walkers bring back beef and onion crisps?
Walkers Beef and Onion Crisps
Are walkers beef & onion crisps discontinued?
Have Walkers Beef and Onion crisps been discontinued? Walkers has confirmed that it has axed one of its longstanding crisp flavours. The brand responded as people flocked to social media to ask where their fave flavour had gone – and it wasn’t good news.
Does walkers have beef and Onion flavour crisps?
And this time, it’s the beef and onion flavour crisps. The news was confirmed by Walkers when one crisp fan noticed that they hadn’t seen the brown packets of beef and onion flavour on shop shelves in a while. So, they took to social media to ask the company what they deal is.
Why did walkers bring back beef and onion crisps?
Beef and Onion was one of the five flavours chosen for the campaign, and it received an overwhelming 480,000 votes, making it the winner. As a result of the campaign’s success, Walkers brought back Beef and Onion crisps in November 2015. They were available in a six-pack single format and were sold alongside the newly reintroduced Marmite flavour.
Does walkers still sell beef & onion?
Walkers has confirmed that it no longer sells the popular Beef and Onion flavour, after fans asked where it had gone.